Marketing in a Digital World

What do you learn in this course?
In this course, you learn about SHIFT in marketing 4Ps. You will understand the transformational impact of digital on consumers. And most importantly, you apply this 'transformational' marketing knowledge to these already altered (and still changing) 4Ps.

After this course, one sees the shift in consumer expectations around marketing products and services. Due to the democratization of knowledge, consumers in the digital world are smart (like the smart devices they carry 24/7). And, the traditional tactics of **pushing** products can only generate so many dollars in this digital world. The options to buy similar products are numerous.

So, what are the best ways to design your 4Ps in this world to win long-term and not fight to get your consumer's attention every moment? What type of marketing programs should you develop to draw in your consumers? What strategies to use for retargeting consumers in this new world? What can you do as a marketer to retain your customers?

The course material explains the marketing strategies of a digital world. It singularly focuses on that. No other course defines the 4Ps of marketing applicable to this new world as this one does. This course is on-target for the world we live in!

I highly recommend this course to everyone new to marketing, who has been in marketing for a long time, and other business executives planning digital transformation in their organization. Having this course under your belt will increase the likelihood of success and help you reach the end of your transformation journey faster.

This Course deeply explained the basic level Education we had on Economics about the 4Ps of the Marketing Mix: Product, Promotion, Placement & Price.

Under these marketing mix there were other related sub topics like: Customer Co-creation, Sharing Economy, User Generated Content (UGC), Doppleganger Brand Images, New Retail, Self Manufacturing, Pay Want You Want (PWYW) & Freemium.

I learnt a lot from the most interesting Case Study(s) ever in the likes of: Threadless, GoPro, Tesla & Panera.

Also the Honors Assignments on Legos, Wikipedia, Thingiverse & It's Full of Sparks.

My heartfelt appreciation goes to University of Illinois for accepting my financial aid and allowing me participate in this Course, The Professor, Mr. Aric and finally Coursera for this educative plate form. Thanks a million and I sincerely do appreciate!!

This course was very cool and constructive. The classes were interesting, the campus videos, interviews and case studies, too. The only bad part is that the course is big and there comes a time when it ends up getting kind of "heavy". Also, I thought there would be more stuff on how to have better marketing for your store, for example, and even if that happened indirectly, it didn't meet my expectations. Even so, the classes were very interesting and the teacher explains it very well, but quickly, but the summaries that appear on the screen are very useful.
I recommend the course to those who want to learn more about how marketing works and the impacts of digital media, but it's not very useful if you want to improve your store's marketing.

You can believe the hype: content wise, this is an excellent course. Professor Rindfleisch is so articulate in a down-to-earth way that I'd certainly consider enrolling in other courses of his.

It's a near-perfect introduction to the four P's of marketing (product, price, placement and promotion), offering great insight into those notions with very effective examples that will stand the test of time.

The only flaw is something that doesn't depend upon the University of Illinois or this course in particular: Coursera's peer reviewing system is terrible. Why should a significant part of my final score depend from the assessment of people of who often

1) can't really understand English that well. I had to resubmit an assignment that got full marks because on the first instance, someone wrote the equivalent of "TL,DR" and gave me a low score
2) aren't serious about the process as you might be. Try to think outside the box and offer examples, and some will be too challenged by the task and give you a low score.

I'd much rather have option assignments peer-reviewed, and anything that counts for the final score reviewed at least by Coursera staff that knows what we're talking about.

Apart from that, an excellent course. You'd think you'd get a little more bang for your buck for 70 bucks, but I'm not excessively complaining.

This course is highly informative and practical. Though I know very well the 4Ps(Product, Promotion, Placement and Price), I didn't have any clue as to their significance and how they can be thought of in a digital marketing context. This course has explained to me several new concepts under each of the four Ps, and how the concepts can be applied in product, promotion, placement and pricing strategies of a company.
The instructor is also so knowledgeable that he explains all of the concepts in a very simple and fun way. I can't thank him enough.
In addition, the course is designed in a way that anyone with little background of marketing can understand and use. This is mainly because all of the concepts are explained, first, with lectures and demonstrations, and then with examples of practical applications by firms who applied the concepts very well.
Thank you.

Vinisha Bhambhani completed this course, spending 7 hours a week on it and found the course difficulty to be medium.

Unlike other Coursera courses that I have taken this one has a much more involvement by students in terms of participating in assignments (2 per module) along with the regular quizzes (also 3 per module)
The assignments are designed in a way that provoke you to dig deeper into the case and bring out your thoughts and ideas to the table which is then reviewed by peers who also give great feedback. The learning community is greatly involved and this makes the learning even more fun.
This course made me see things through a broad market perspective rather than just an agency side person. Highly recommend this course for people who have a grip of the marketing industry and want to learn further.