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Universities
IE Business School

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IE Business School Courses

IE is an international institution dedicated to educating business leaders through programs based on our core values of global focus, entrepreneurial spirit and a humanistic approach. Our 500-strong, international faculty teaches a student body composed of more than 90 nationalities in our Undergraduate (IE University), Master, and Doctorate degrees, and Executive Education programs. Our alumni, now numbering over 40,000, hold management positions in some 100 countries worldwide.

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Critical Perspectives on Management
32 reviews

This course is designed for students of all backgrounds who have an interest in how firms are governed, the forces that have helped define modern management practice, and the outcomes of that practice not only for the firm itself, but also for the societ…
- Coursera
- 17 hours worth of material, 6 weeks long
- 23rd Jan, 2023
- Free Online Course (Audit)
- Best of All Time
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
2164 ratings at Coursera

Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions. You'll be able to combine the appropriate theories and models with practical information to make better mar…
- Coursera
- 11 hours worth of material, 4 weeks long
- 16th Jan, 2023
- Free Online Course (Audit)
Marketing Mix Fundamentals
967 ratings at Coursera

Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promot…
- Coursera
- 9-10 hours worth of material, 4 weeks long
- 16th Jan, 2023
- Free Online Course (Audit)
Positioning: What you need for a successful Marketing Strategy
868 ratings at Coursera

Positioning is the heart of any Marketing Strategy, the core that you must get right. It does not matter whether you start with a clearly defined target group or with a differential value proposition: you will need end up with a clear segment or segments…
- Coursera
- 11 hours worth of material, 4 weeks long
- 16th Jan, 2023
- Free Online Course (Audit)
Gestión de marca y producto
694 ratings at Coursera

Luego de tomar este curso será capaz de identificar la información crítica que se necesita para desarrollar estrategias de marca y de producto que logren resultados inmediatos y también generen valor en el largo plazo. Estará en capacidad de crear un pla…
- Coursera
- 12 hours worth of material, 4 weeks long
- 16th Jan, 2023
- Free Online Course (Audit)
Investigación de mercados y comportamiento del consumidor
664 ratings at Coursera

El primer curso de este especialización consta de dos bloques que te proveerán de los conocimientos necesarios para comenzar tu trayectoria en Marketing. Aprende las herramientas y técnicas para convertir una decisión en una investigación real, esto lo…
- Coursera
- 6-7 hours worth of material, 4 weeks long
- 16th Jan, 2023
- Free Online Course (Audit)
Intelligence Tools for the Digital Age
559 ratings at Coursera

Digital technologies are changing business, government and society worldwide. Clearly, they’re opening up new risks and opportunities for every sector of the world economy. Such “futurology” may offer you the big picture, but what does a digital world m…
- Coursera
- 8-9 hours worth of material, 4 weeks long
- 16th Jan, 2023
- Free Online Course (Audit)
Aprendiendo a Aprender
400 ratings at Coursera

Con el propósito de desarrollar habilidades y herramientas mentales que favorecen el aprendizaje, Aprendiendo a Aprender busca ayudar a los participantes a dominar temas complejos y difíciles; además de motivarlos a continuar aprendiendo a lo largo de la…
- Coursera
- 13 hours worth of material, 4 weeks long
- 23rd Jan, 2023
- Free Online Course (Audit)
Gestión del canal de distribución y retailing
380 ratings at Coursera

Hoy en día la estrategia de distribución es parte del ADN de muchas empresas y la gestión correcta de la misma es fundamental para el éxito de tu producto o servicio. Los canales necesitan ser planificados a largo plazo combinando las siguientes áreas pr…
- Coursera
- 7-8 hours worth of material, 4 weeks long
- 16th Jan, 2023
- Free Online Course (Audit)
Estrategia de precios
335 ratings at Coursera

La fijación de precios es una de las decisiones de marketing más importantes, pero menos entendidas. Aprenda y practique conceptos y técnicas, y conozca las últimas reflexiones en materia de evaluación y formulación de estrategias de fijación de precios.…
- Coursera
- 11 hours worth of material, 4 weeks long
- 16th Jan, 2023
- Free Online Course (Audit)
Posicionamiento: La base del éxito en la estrategia de marketing
249 ratings at Coursera

Pensar en el posicionamiento del producto o servicio es una tarea fundamental para desarrollar una estrategia de marketing exitosa. El posicionamiento es el corazón de cualquier estrategia de marketing, el núcleo que debes hacer bien. No importa si comi…
- Coursera
- 8-9 hours worth of material, 4 weeks long
- 23rd Jan, 2023
- Free Online Course (Audit)
Fundamentos del marketing mix
241 ratings at Coursera

En este curso haremos una introducción a las cuatro Ps del marketing (producto, precio, promoción y plaza), y te hará analizar estratégicamente tu producto o servicio. La primera sesión es sobre gestión de productos. Está diseñada para proporcionar los…
- Coursera
- 8-9 hours worth of material, 4 weeks long
- 16th Jan, 2023
- Free Online Course (Audit)
Why Scale a Startup?

If you want to find out how to begin to scale up a company, this course is for you! This course will guide you through all the key questions you need to ask yourself to prepare to scale up a startup, provide you with the necessary frameworks to begin th…
- Coursera
- 9-10 hours worth of material, 4 weeks long
- 16th Jan, 2023
- Free Online Course (Audit)
Riesgos y oportunidades empresariales en una economía globalizada
56 ratings at Coursera

Oportunidades y riesgos empresariales en un mundo globalizado» es el tercer y último curso de la especialización «Globalización, crecimiento económico y estabilidad» impartido por la profesora de IE Business School Gayle Allard. En este curso, los alumno…
- Coursera
- 11 hours worth of material, 5 weeks long
- 16th Jan, 2023
- Free Online Course (Audit)
Scaling Product and Processes

Fine-tune your product and processes before you begin to scale up your startup! Take the guesswork out of product-market fit and sales and marketing for your scaleup with this course and discover what sets your product apart and how to capitalize on what…
- Coursera
- 13 hours worth of material, 4 weeks long
- 16th Jan, 2023
- Free Online Course (Audit)

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